Marketing & Brand

Promotional Campaign Video

Build a campaign video around the audience, not just the footage. Promotional Campaign Video is built for brands with a specific campaign offer, audience, and call to action to hit. We normally plan the hook, message order, visuals, and CTA around the target viewer and the placement the video will actually run on. It is designed to help improve message fit, make spend work harder, and avoid producing a pretty film that does not sell the offer. Our team come to you.

Common questions

Everything you might be wondering

How much planning matters before the shoot?

A lot. These products perform better when the hook, audience, priority shots, and call to action are agreed in advance instead of being decided later in the edit.

Can this also create vertical or social versions?

Yes, but that needs planning on the day so framing and pickups work for those outputs rather than relying on awkward crops later.

Can we drive results to a specific URL or code?

Yes — the call to action is built around whatever destination matters most: URL, redemption code, booking line, or in-store visit. We'll lock that into the edit so it's prominent and trackable.

What's the difference between the campaign tiers?

Core is a single landscape master. Plus adds vertical and square cut-downs plus a 30-second teaser. Pro adds a slider for more cinematic B-roll, a 60-second cut-down, and a refresh pack so the campaign can run over multiple weeks without feeling repetitive.