Insights on business video

Insights on business video, production craft and getting more from your content — from the Pineapple Tapped team.

• Seasonal campaigns on video, while there's still time

  A seasonal offer only works while people are still deciding. Here is why it deserves a film of its own, and how to think about yours before the window closes.

• Sell the area, not just the house: neighbourhood films for agents

  Buyers choose a commute, a school run and a Saturday as much as a house. A neighbourhood film answers the questions about the area before anyone books a viewing.

• Menu and food films that get tables booked

  People choose where to eat with their eyes. A menu film shows your dishes at their best, where diners are deciding, so the booking is half made before they call.

• Testimonial videos that sell without a script

  A real customer, in their own words, standing in the finished work, does more selling than any brochure. Here is why it is worth having one.

• Recruitment videos: show the job, not the perks

  Applicants want to picture their first Monday, not the table football. A recruitment film that shows the real job brings in people who know what they are signing up for.

• A website hero film that works in the first five seconds

  Visitors decide in seconds whether they are in the right place. A hero film at the top of your homepage shows what you do, and that you do it properly, before they read a word.

• Put your industry's best conversation on camera

  Inviting clients and peers to a filmed roundtable builds relationships and produces content people in your sector actually want to watch.

• What a livestream is really protecting

  A livestream puts your organisation in front of people who can leave in a single click. Reliability is what keeps them watching, and what keeps your reputation intact.

• The knowledge that leaves when someone does

  Every business has processes that live in one person's head. Capturing them on film protects the business and helps every new person learn them properly.

• Why trades who explain themselves get the call

  Homeowners are nervous about choosing a trade. The one who explains clearly what they do and how a job works is the one who earns the call.

• Why your first sales call keeps starting from zero

  Prospects often arrive at the first call without really understanding what you offer. A short explainer sent beforehand means every conversation starts further forward.

• A campaign film starts with the audience

  Most campaign films start with the footage and hope it finds the right people. The ones that work start with who needs to act, and what will move them to do it.

• The customer story your sales team is missing

  Buyers believe other customers more than they believe you. A real customer explaining the problem they had and the result they got is proof your sales team can use again and again.

• One clear answer beats a whitepaper

  Busy decision makers will not read forty pages, but they will watch your specialist answer one question well. Short expert films build confidence before the first call.

• Every event you host can sell the next one

  The atmosphere of a great night in your venue is the most persuasive thing you have, and it vanishes when the lights come up. Filmed with your bookings in mind, it keeps working.

• Products people cannot touch online

  Online shoppers cannot pick your product up, turn it over or try it out. A film of it in context and in use closes the gap that a photograph leaves.

• An awards night is a promise to the shortlist

  Everyone on the shortlist arrives hoping their moment will be done justice. A night that runs on cue, and a record worth sharing, is what keeps that promise.

• Patients choose the clinic that explains itself

  People comparing private treatments are weighing up trust as much as price. The clinic that explains clearly what happens, and what to expect, is the one they feel ready to book.

• Finished projects are your best sales pitch

  The best evidence of your workmanship is seen once at handover and then locked away. A film of the finished project lets it keep winning work long after you leave site.

• Letting agents: explain the rental process once

  Tenants and landlords ask the same lettings questions on every call. One clear film answers them and shows your agency as organised and fair.

• Event bookers decide from their desk

  Most venues are shortlisted, or ruled out, from a screen long before anyone visits. A film helps organisers picture their own event in your space before they book the tour.

• Site progress updates that keep clients calm

  Clients and investors worry most when they cannot see what is happening on site. A regular progress film answers the question before they pick up the phone.

• Show the site before anyone sets foot on it

  People understand a site far better when they have already walked it on screen. A walkthrough film prepares clients, teams and remote stakeholders before the first visit.

• Customers who know the product stay longer

  Customers, installers and resellers who get value quickly tend to stick around. Product training on film is part of keeping them, not just a way to cut support calls.

• The waiting room starts at home

  Patient nerves begin days before the appointment. A calm first look at your clinic, its people and its rooms means more patients arrive settled rather than braced.

• Being known for something takes a series

  A reputation for a subject comes from showing up repeatedly with something useful. A planned series of expert films does that far better than occasional one-off posts.