Trades

How-To Advice Video

A practical advice film for trade businesses, built around one practical question, that helps first and sells second.

Good for

  • Earning trust earlier
  • Answering common questions once
  • Bringing in warmer traffic over time

From £1,230 ex VAT

  • Core: £1,230 ex VAT
  • Plus: £1,690 ex VAT
  • Pro: £2,340 ex VAT
Common questions

Everything you might be wondering

What should the copy sound like?

Personal, clear, and commercially useful. The message should explain why the video matters to the buyer, not just describe production features.

Why give DIY advice when we want them to call us?

Credibility. Homeowners who try the DIY step and find it works trust the trade who taught them. Homeowners who try and find it's beyond them call the same trade. Either way you've earned the relationship — and search algorithms reward genuinely useful content.

Should we cover multiple problems in one video?

No — one problem per video performs best on search. The format is a series, not a single long video. Plan a batch of separate how-to videos around the queries your target customers are actually searching.