Pricing, VAT, and what affects cost

Public Help • Updated 23 March 2026

Understand how storefront pricing, bespoke quotes, modifiers, and VAT combine into the final amount you approve.

Guide

What the price usually includes

  • The base package or tier you selected.
  • Any modifiers or add-ons added to the package.
  • Planning time needed for the brief.
  • Shoot-day coverage, crew, and equipment requirements.
  • Editing, versioning, and delivery format requirements.
  • Travel, logistics, or location-specific complexity where applicable.

Why a quote can differ from the product page

  • Product pages are a starting point for standard scopes.
  • Quotes can change when the brief needs extra filming time, more locations, tighter turnaround, or additional versions.
  • Marketplace staffing, specialist operators, permits, or access constraints can also change the commercial scope.
  • If you buy through a bespoke proposal, the proposal is the commercial source of truth rather than the category landing price.

What changes the number most often

  1. More deliverables or extra output ratios.
  2. Additional shoot locations or longer filming windows.
  3. Faster turnaround or fixed event deadlines.
  4. Extra revision load caused by unclear briefing or late stakeholder changes.
  5. Travel, parking, access, permit, or compliance requirements.

VAT and billing notes

  • Your final order or invoice shows the authoritative subtotal, VAT, and gross total.
  • Public pricing may be shown as a guide before your final billing profile and scope are confirmed.
  • VAT is applied according to the billing rules for the purchase and the final invoicing entity.
  • Internal franchise VAT handling does not change the client-facing gross amount you approved.

How to keep costs controlled

  1. Lock the objective, audience, and must-have outputs early.
  2. Share brand assets, examples, and access requirements before planning begins.
  3. Consolidate stakeholder feedback into one clear revision round.
  4. Flag hard deadlines before proposal approval rather than after scheduling.

FAQ

Why can a bespoke quote differ from the product page price?

Because the live package page reflects standard scope, while a bespoke quote reflects the real brief, delivery constraints, and operational requirements.

Do modifiers and add-ons change VAT?

They can change the taxable subtotal, but the final invoice still shows the exact VAT amount line by line.

Are optional modifiers always extra?

Not always. Some tiers include capabilities that would be optional extras on a lower tier.

Does faster turnaround increase price?

It can. Rush work can require different staffing, tighter edit windows, or schedule reshuffling.

Frequently asked questions

Why can a bespoke quote differ from the product page price?
Because the live package page reflects standard scope, while a bespoke quote reflects the real brief, delivery constraints, and operational requirements.
Do modifiers and add-ons change VAT?
They can change the taxable subtotal, but the final invoice still shows the exact VAT amount line by line.
Are optional modifiers always extra?
Not always. Some tiers include capabilities that would be optional extras on a lower tier.
Does faster turnaround increase price?
It can. Rush work can require different staffing, tighter edit windows, or schedule reshuffling.